About Rubine


RUBINE - A brand originated from a northern town in Italy with rich cultural heritage and mastery craftsmanship, started business in supplying high-quality and well-designed bathroom fittings and kitchen sinks for more than two decades ago. Despite its humble beginning, today RUBINE has successfully expanded its product offerings to water heaters, ceiling fans and built-in kitchen appliances.

With years of unrelenting effort in product R&D and uncompromised quality control, added by its high popularity among trade customers and end users alike, the brand has evolved to become the market leader in instant water heater and built-in kitchen appliances industry and captured a large pool of loyal and happy customers.

Core Values

20 Years of Leading The Change


Innovation is heart of RUBINE and the fundamental guideline in development of high-quality and durable products. At RUBINE, all products are designed to the higest possible standards with the latest innovation to ensure our products not only perform the best, but also reflect the trend towards a modern, better living environment.


Top quality, high functionality and irresistible elegance in the products, matched by our excellent service, are part of our 20-year tradition. Our aspiration is to be regarded as the "leader in the change (of new trend)". We promise you that our products will not only win you over, but also delight you.


We deploy groundbreaking technological innovations to develop the resource-efficient household appliances and fittings to create the potential to not only improve the future, but also our quality of life today. RUBINE's products are made with respect & sensitivity to the environment, that excel in terms of quality, innovative technology and energy efficiency.

Mission Statement

To forge close partnership with our principals, dealers and suppliers.

To provide excellent customer service and after-sales support.

To become the leading distributor of bathroom fittings and built-in kitchen appliance in Malaysia.


YEAR 1979

Fiamma Sdn Bhd, the first company under the Fiamma Holdings Berhad (FHB) group of companies begins operations in Johor Bahru. Later, our Kuala Lumpur office is established, the site of our headquarters today.

YEAR 1980

Our Penang branch opens. This marks the beginning of Fiamma‘s expansion throughout Peninsular and East Malaysia.

YEAR 1995

Fiamma Holdings Berhad is converted to a public company. Fiamma Trading Sdn Bhd is set up to distribute sanitary fitting products, bathroom accessories and kitchen appliances.

YEAR 1997

Fiamma Holdings Berhad is successfully listed on the Main Board of the Bursa Malaysia Securities Berhad.

YEAR 2000

Fiamma Trading Sdn Bhd commenced the distribution of the Rubine brand of bathroom and sanitary fitting products.

YEAR 2004

The group relocated to a new head office cum wholesale distribution centre with automated retrieval system (ASRS) facilities in Bandar Manjalara, Kuala Lumpur.

YEAR 2009

Fiamma Trading Sdn Bhd developed into distribution of ceiling fan.

YEAR 2011

The brand Rubine was awarded the Brilliant Star Awards for kitchen appliances category at the Kitchen + Bathroom Recognition Awards 2010/2011.

Product Certifications

SIRIM QAS Certified

SGS is the world's leading inspection, verification, testing and certification company that perform a wide range of analysis and tests on selected Rubine's stainless steel sinks. Every tested sinks are certified with High Grade-304 Stainless Steel Material.

ST Certified

Suruhanjaya Tenaga regulates the safety of electrical equipment by ensuring that electrical equipment sold in the market is safe to use and does not harm consumers.