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20 Years of Innovation for A Better Future

RUBINE is one of the leading household appliances and fittings brands over the past 20 years with a wide range of products combining the very latest technology with innovative designs. Roundly recognised as one of the fastest growing brands in Malaysia, RUBINE is a top multi-award wining brand that is popular nationwide. Our confidence in new technologies combined with our constant innovation has enabled us to take the lead in industry.

Our dedication to high quality is demonstrated by our unique warranty offered on most of the RUBINE range of products. We invent for the future, for a better home with our high-quality and durable products. Let our innovation push the limits, let our excellance be witnessed by advanced, solidly built and reliable products.


20 Years of Leading The Change
RUBINE's Milestones


Innovation is heart of RUBINE and the fundamental guideline in development of high-quality and durable products. At RUBINE, all products are designed to the higest possible standards with the latest innovation to ensure our products not only perform the best, but also reflect the trend towards a modern, better living environment.


Top quality, high functionality and irresistible elegance in the products, matched by our excellent service, are part of our 20-year tradition. Our aspiration is to be regarded as the "leader in the change (of new trend)". We promise you that our products will not only win you over, but also delight you.


We deploy groundbreaking technological innovations to develop the resource-efficient household appliances and fittings to create the potential to not only improve the future, but also our quality of life today. RUBINE's products are made with respect & sensitivity to the environment, that excel in terms of quality, innovative technology and energy efficiency.

Mission Statement
  • To forge close partnership with our principals, dealers and suppliers.
  • To provide excellent customer service and after-sales support.
  • To become the leading distributor of bathroom fittings and built-in kitchen appliance in Malaysia. Milestone/Achievement
YEAR 1979

FIAMMA Sdn Bhd, the first company under the FIAMMA Holdings Berhad (FHB) group of companies begins operations in Johor Bahru. Later, our Kuala Lumpur office is established, the site of our headquarters today.

YEAR 1980

Our Penang branch opens. This marks the beginning of FIAMMA‘s expansion throughout Peninsular and East Malaysia.

YEAR 1995

FIAMMA Holdings Berhad is converted to a public company. FIAMMA Trading Sdn Bhd is set up to distribute sanitary fitting products, bathroom accessories and kitchen appliances.

YEAR 1997

FIAMMA Holdings Berhad is successfully listed on the Main Board of the Bursa Malaysia Securities Berhad.

YEAR 2000

FIAMMA Trading Sdn Bhd commenced the distribution of the Rubine brand of bathroom and sanitary fitting products.

YEAR 2004

The group relocated to a new head office cum wholesale distribution centre with automated retrieval system (ASRS) facilities in Bandar Manjalara, Kuala Lumpur.

YEAR 2009

FIAMMA TRADING SDN. BHD. developed into distribution of ceiling fan.

YEAR 2011

The brand Rubine was awarded the Brilliant Star Awards for kitchen appliances category at the Kitchen + Bathroom Recognition Awards 2010/2011.

SGS Certified

SGS is the world's leading inspection, verification, testing and certification company that perform a wide range of analysis and tests on selected Rubine's stainless steel sinks. Every tested sinks are certified with High Grade-304 Stainless Steel Material.

SIRIM QAS Certified

Rubine is one of the pioneer brand in Malaysia and its selected taps have been certified under SIRIM QAS International's Management Certification Scheme that demonstrates product compliance with national or international standards. It provides the user an assurance for safety adn reliability.

WELS Certified

WELS (Water Efficiency Labelling Scheme) is a mandatory water efficiency test standards and requirements in Australia and Singapore. Rubine selected taps, mixers and shower sets have been certified under WELS with Excellent 3 Ticks that save 20 litres or more water.
Customer Care

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Moving towards the green generation, we are now implementing online product warranty registration for all our care products. Be part of eco ranger and register today now! Find out how you can register your products


Just purchased your new Rubine Products? Find out how you can install your products.

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